The Real Purpose of Traffic Exchanges

The Search For Traffic

Everyone who has ever wanted to start an online business has figured out that getting customers to their website is the most difficult task they must achieve. The irony is that getting website traffic is also the most widely published topic in the field of internet marketing

Inevitably, users will stumble upon traffic exchanges; which, when used correctly, can be a very effective aspect of an well designed marketing campaign. Unfortunately, most people don't understand how to best utilize traffic exchanges.

Some Myths About Traffic Exchanges

#1 - You can get a steady flow of sign-ups to your affiliate program, or paying customers buying your product.

While it is indeed possible and common to attract SOME payng customers, traffic exchanges are very inefficient at doing so. The good news is that when you understand the purpose of traffic exchanges you will know that this is not their primary purpose or value

#2 - Banner and Text Ads are antiquated marketing methods

This is just plain not true. It is possible to get 3% click through rates using both banner ads and text ads. Once again, the good news is that using banner ads serves another purpose entirely.

#3 - Those who surf traffic exchanges are just other affiliate marketers who don't even look at the pages.

The percentage of users surfing traffic exchanges who are affiliate marketers is just under 67%

The Real Value of Traffic Exchanges

Once you understand this one fact about traffic exchanges, you will be able to integrate them into a more efficient marketing strategy. The primary purpose of using traffic exchanges, including banner and text ads, is creating brand awareness! Here's an example:

A savvy internet marketer joins 20 traffic exchanges. They design a simple, fast loading, 1/2 page advertisement that uses primarily graphics and no more than 2 sentences worth of text, and 4-6 bullet points of benefits. They place this splash page on each of the 20 traffic exchanges and get some credits either by surfing or by purchasing the credits. They then get 5 of their friends to place the exact same ad on the exact same traffic exchange. They also place various banners that contain the company logo on each of the exchanges.

Now, here you are, surfing your traffic exchanges. You begin surfing on the first exchange, and you see the same advertisement over and over again. You then go to another traffic exchange, and you see the same advertisement again!

Do you see the power here? If after surfing 4 or 5 different exchanges people continue to see advertisements for the same company or program, it drastically increases their curiosity. Now at this point some people will actually click on the ad right from the traffic exchange, and that's great, but here's where having an integrated marketing strategy comes into play...

Imagine after seeing this advertisement over and over again on the traffic exchanges, that you see an email in your inbox with information about the same program? At this point, curiosity is usually overwhelming.

The Traffic Assault Team at U-M-G

The scenario I just described is just a tiny portion of one of the strategies we teach and implement in our Online Marketing and Business Development Program. We have entire teams of people dedicated to generating buzz for Your Product in the traffic exchanges, and how to transfer the buzz from the exchanges into building your email list.

For more information Go to my website (http://www.ugmsp.com) and fill out the form. You will receive more information about the U-M-G curriculum, and about how to have an entire team dedicated to building your online business.

Summary

The proper use of traffic exchanges will generate buzz about any product, just as long as the splash page always contains the company name, logo, and tag line. Combined with other viral marketing techniques, and a good sign up form / autoresponder series it is possible to drive real paying customers to your program or to buy your product.

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Thank You,
Steve Warshaw

email: steve@umgsp.com
Web: http://www.umgsp.com
Skype: Stevewar 1
Blog: u-m-g.blogspot.com