Everyone Starting In Online Marketing Needs Education...
Before I get to the 7 tips, let's examine the top 3 reasons everybody who wants to have success with home based businesses absolutely needs to go through an Online Marketing and Business Development Program.
- The amount of misinformation and sheer number of scam artists will lead you to information overload. Eventually, without proper guidance, you will become overwhelmed, led astray, and most likely quit (over 87% of home based online businesses fail within the first month!)
- Marketing successfully online requires a combination of several complicated software tools of which most people are unfamiliar.
- Getting people to come to your website (generating traffic) is by far the most convoluted topic relating to the internet. You must have a comprehensive plan, and must work that plan each and every day.
Many of the affiliate and online marketing training programs I have researched, including The Affiliate Classroom (affiliateclassroom.com) and The WealthyAffiliate (wealthyaffiliate.com), only have online videos and articles. Unfortunately, videos and ebooks are not targeted to your business and will not answer your questions.
Tip #2 - Training on Essential Online Marketing Tools Such as Autoresponders and Lead Capture Pages.
Online marketing requires the use of several industry specific software tools. All the traffic in the world won't do you one bit of good unless you can capture the customers information and be able to follow up with them, thus turning them into a lead.
Tip #3 - The Program Should Provide Access To These Tools at a Discounted Rate
Any good University builds relationships with businesses that gives their students a professional advantage. Having negotiated discount rates for essential marketing tools, the online program will have shown that is has developed relationships with business that will benefit you. They should also have a method of assisting you in marketing products that you have created such as their own e-Store.
Tip #4 - The Development Program Should Integrate All Aspects of Marketing Online Seamlessly.
At this point, if you have spent any time and money I am certain you have figured out that the internet marketing "gurus" want to sell you products that teach you to market on the internet, and I'd be willing to bet you've even purchased a few.
In case you haven't, let me tell you that no matter how many of these packages you buy, you will never be taught from end to end all of the components necessary to succeed in online marketing. These "gurus" are very good at giving you just enough crumbs to make you buy their next "big thing." This will be an endless process for you.
Tip #5 - There Should be a Dedicated Module or Course On Writing Effective Ad Copy
Knowing when, where, and how to advertise are all great tools, but if you don't know how to get the attention of Your customer, you won't make any sales. Writing effective ad copy is not rocket science, as you see examples of it everywhere. The trick is tailoring the ad to a specific audience, and that takes education and practice.
Tip #6 - There Should Be a Dedicated Module or Course On Traffic
By far the most difficult and convoluted task you will take on as an internet marketer will be getting the right customers to actually see your web site. Contrary to logic, web site traffic is NOT a simple numbers game; just because you get more hits, doesn't mean that you will make more sales. See my article on traffic myths
Tip #7 - Compensation For Enrolling New Students
I included this as the last tip because it stands to reason that if the company follows their own development model, students should be able to take practice using their new knowledge during the development program in real time, and be compensated for their successes. This drives home the effectiveness of the development
Summary
I hope these tips
By no means is this list 100% complete, but it is a good list of features to look for while trying to determine development program to choose:
- How To Use Lead Capture Pages
- How To Generate Site Specific Traffic
- Including email marketing, phone marketing, and other actual marketing tactics
- How To Integrate Auto Responders into your capture pages
- How To track all of your advertisements from click, to signup, to sales
- How to write effective autoresponder messages
- How to write ad copy, sales letters, and lead capture pages
- A supply of effective advertising sources with ratings
- Have a web based training archive
- Live Support for the program and marketing questions
- Detail help files
- Integrated Payment Processing, including a store for you to place your products
- Training on affiliate (downline) managment
- How to up sell and cross sell
1 Comment:
Impressive list of tips to follow--I've been biz hunting for years on the Internet and I never knew these (and probably would not have had to hunt for so long if I had already known them). Thanks for this info.
Post a Comment